Dessiner les « fair trade towns »?

Abstract

A fair trade’s growing shift towards the North appears with its integration into sustainable public policies. The European campaign “Fair Trade Towns” illustrates these new issues as his campaign is reading as one form of fair trade which entitle towns and also forms a communication’s tool. “Fair Trade Towns” refers to the perception of the world by the actors, namely “subjective territories” encouraging fair trade. Schematic representations of those towns are realized during semi-structured interviews with the actors. This method can be a key to the interpretation of space and the perception of territories through fair trade. It also questions research and methodology stakes.