CONTINUAL ADVERTISING AND PROTECTION OF CONSUMERS

Abstract

Consumers protection gives the answer to the number of different questions, namely related to data and information regularity, contract forms, consumers satisfaction and mechanism of protection against possible deceptions and malversations. Long-range succes and development of trade depends on it’s capability to satisfy various needs of present and future consumers. Regarding consumers protection, special attention must be provided in advertising drugs and other medicine equipment, tobacco products, liquors and advertising directed to minors, so these sections will be discussed with special attention in this work.

Keywords

• Consumers, Informations, Advertisment, Protection