La formación de la imagen turística inducida: un modelo conceptual

Abstract

Taking into account that tourism destination image has been considered one of the most influential elements on the competitiveness of tourism destinations; the main aim of this paper is to elaborate a conceptual framework depicting the influence of the tourist destination network on its emitted image. By assuming that the image of a tourism destination is nothing more than a social construction resulting from the interactions of various intervening agents, such as public administration, local institutions, tourist businesses, etc., we propose a model in order to map the effects of the relational networks of a local tourist destination on the ‘quality’ of its induced image as a type of knowledge asset, and therefore, on its competitiveness.

Keywords

• Induced image
• Tourism destination
• Tourist agents
• Relational networks
• Knowledge