EVITA: IMAGE BY HER DISCOURS

Abstract

The aim of the article is to analyse the discourse of Eva Peron, the famouse first lady of Argentina during the presidence of Juan Domingo Peron. Her manner of appearing in public, the language of her speeches, poor and simple, but very efficient, her oratory and stylistic methods made her the image of “the best beloved and the most hated argentinian of all the times”. Evita not only created her image, but also a cult of her per-sonality, that founds adepts, till now, all over the world.

Keywords

• artefacto
• imagen
• discurso
• concepto
• léxico
• medios estilísticos
• артефакт
• имидж
• дискурс
• концепт
• лексика