Factors Influencing the Investor's Decision in Syrian Initial Public Offering Market: A Survey Study

Abstract

Purpose: The purpose of this paper is to investigate the role of company industry, IPO timing, owners’ reputation and marketing efforts in investor's decision in Syrian initial public offering market IPOs Design/Methodology/Approach: A questionnaire survey was administered to 270 investors in Damascus Securities Exchange. Some descriptive statistics and One-Sample tests were used to analyze the data and test the hypotheses. Findings: The research found that investor's decision is influenced significantly by IPO timing, owner’s reputation and marketing efforts in the Syrian IPOs market. Implications/Originality/Value: This research presents that Syrian companies can use these factors as an approach to increase the quality of their IPO, on another hand, financial regulators can enhance the IPO control process, adding to the results that can contribute to understanding marketing-finance interface and behavioral finance literature.

Keywords

• Initial Public Offering IPO
• Timing
• Owners' Reputation
• Marketing Efforts Syria