RUDN Journal of Studies in Literature and Journalism (Dec 2014)
Genesis of a new content in the interner space: from «word of mouth» to viral marketing
Abstract
This article describes the nature of the relationship between the subjects of Internet environment based on the ideology web 2.0, to give new impetus to viral marketing. Analyzes the impact of online communication force protection as a proven place to organize business information and display of advertising and reputational campaigns.
