Overview of the Dynamic Role of Specialty Cut Flowers in the International Cut Flower Market

Abstract

The global cut flower industry has faced serious challenges over the years, but still remains an important sector of agriculture. Floriculture businesses seek new, innovative trends and niches to help increase product sales. Specialty cut flower (SCF) production has increased in the past 20 years in the US, Australia, Africa, and Europe. SCF production and sales could increase further if these new products were supported by dynamic marketing campaigns that focus on their strengths compared to the traditional cut flowers (TCF) such as roses, carnations, gerberas, and chrysanthemums. The major strength of SCF is the eco-friendly profile, which is associated to low CO2 footprints and environmental outputs. This contrasts TCF cultivation, which is associated to high energy inputs, especially at the traditional production centres (e.g., The Netherlands). It is suggested that environmental legislations, production costs, and customer demand for eco-friendly products will positively affect future SCF cultivation and sale.

Keywords

• roses
• gerberas
• chrysanthemums
• sustainability
• floriculture
• environmental impact