Equestrian Tourism

Abstract

The work “Equestrian Tourism” contains in its structure information related to the activities carried out in equestrian tourism, the organizations that implement quality standards in the leisure riding and equestrian tourism industry in Romania, as well as the methods and tools used to promote and attract tourists. The central idea of this paper is based on the fact that equestrian tourism creates conditions for restoring work capacity, while having a pleasant and instructive leisure and acquiring new knowledge, information and even skills. We specify that Romania has an extraordinary potential, composed of anthropic natural resources and of state and private studs and wild horses. We believe that the beneficial effects of equestrian tourism must force decision-makers in this field to create a strong image or brand for this form of tourism, because a compelling message is needed to attract tourists from the country and abroad.

Keywords

• equestrian tourism
• equestrian activities
• equestrian centers
• recreational riding instructor
• riders