Enhance family relations in light of the Corona crisis (COVID 19) through advertising messages

Abstract

Advertising has a major and vital role in our society, as the share of advertisements seen by the recipient in many advertising means is very large, so the recipient has become in the shadow of imitating everything that he sees in these advertisements, which have a great role in changing societal behavior, whether at the family or community level. In light of the Corona crisis, and due to the spread of this virus and the need of people locally and internationally to stay in the home stone, we have noticed the change of advertisements during this period in terms of the advertising message presented to the recipient, and we note the manifestations of the change in family social relationships in society and the change in advertisements provided to the recipient in the light of this crisis, it is While examining the unconscious stimuli in advertisements in light of the Corona crisis, and the unconscious or unconscious level of the recipient; Through the knowledge of the human self, desires, feelings and feelings that concern the individual, the unconscious of the recipient can be stimulated through the advertising message contained in the advertisement and convince him of the advertising message addressed to him and benefit from it in forming a positive behavior of the recipient that enhances family social relationships, and there are several ways to stimulate the unconscious when the recipient of the message The ad, when used in the design of the ad, helps to influence the behavior of the recipient in response to the advertising message, and helps shape its behavior positively. We will address it in the research.

Keywords

• corona; family relationships; advertising message; unconscious stimuli; recipient behavior