Influence of Grapevine Communication on Organizational Commitment and Sustainable Development Goals: A Study of Personality Traits and Commitment Types for Promoting Inclusive Work Environments

Abstract

Purpose: This study explores the relationship between instructor personality, grapevine communication, and organizational commitment in the public and private education sectors of Pakistan. Specifically, it investigates how faculty personalities influence informal communication (grapevine) and their organizational commitment levels. Design/Methodology/Approach: A Structural Equation Model (SEM) employed to analyze the effects of teacher personalities on grapevine communication and organizational commitment. Data collected through a comprehensive survey from university faculty members, focusing on demographics such as age, gender, experience, salary, and qualifications. The collected data then used to build and validate the SEM model, offering a robust analytical framework for evaluating the relationships between the variables. Findings: The study reveals that faculty loyalty and commitment significantly influenced by academic communication routes, particularly informal grapevine communication, which is moderated by individual personality traits. Implications/Originality/Value: This study contributes to the literature on organizational behavior, communication, and management in higher education, offering strategies to enhance job satisfaction, collaboration, and commitment among university faculty.

Keywords

• Grapevine communication
• Organizational commitment
• Normative commitment
• Affective commitment
• Continuance commitment