Prosodic and kinetic means of aggressive impact in political communication

Abstract

This paper deals with the definition of aggressive rhetoric as a persuasive method in political communication, the transformation of the concept ‘speech aggression’ towards its positive semantic, the complex of aggressive speech means on the verbal and paraverbal levels. The verbal means of an aggressive rhetoric are the rhetorical figures, such as the antithesis that creates the greatest emotional stress due to its underlying semantic contrast. The paraverbal means of aggressive rhetoric are the prosody and co-speech gestures of the antitheses.

Keywords

• політична комунікація
• агресивна риторика
• риторичні фігури
• антитеза
• вербальний
• просодичний
• кінетичний