AGENDA FOR A SUSTAINABLE AND COMPETITIVE EUROPEAN TOURISM

Abstract

Tourism is indeed one of the economic activities with most significant potential to generate future growth and employment in the EU. In its narrow definition, tourism currently contributes some 4% to EU GDP, varying from about 2% in several new Member States and 12% in Malta. Its indirect contribution to GDP creation is much higher - tourism indirectly generates more than 10% of EU GDP and provides about 12% of all jobs.

Keywords

• competitive
• potential
• sustainable
• tourism