MATEC Web of Conferences (Jan 2017)

Open innovation in IT brands in Cluj-Napoca

  • Maria Nan Ligia,
  • Lavinia Păcurariu Roxana,
  • Bacali Laura

DOI
https://doi.org/10.1051/matecconf/201713707005
Journal volume & issue
Vol. 137
p. 07005

Abstract

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This article presents the concept of open innovation in IT brands, an industry that is always evolving. We will present the results of a preliminary study regarding the benefits of open innovation on Cluj-Napoca IT brands, the evolution of the number of employees from large companies in the industry and the future direction of research. The sample of the study contains 37 firms selected from a total of 1,490 companies registered in Cluj-Napoca.