ANALYSIS OF DECISION FACTORS TO PURCHASE ORGANIC FERTILIZER BY WHITE PEPPER FARMERS

Abstract

This study aims to determine the effect of farmers' perceptions of quality and attitudes toward purchasing decisions. Population in this study is white pepper farmers in Bangka Belitung Province, Indonesia. The method of determining the samples is performed by the quota method, based on sampling criteria performed then the number of samples selected as many as 97 farmers. The results show that the perception of quality has a positive and significant effect on purchasing decisions; the farmer's attitude has a positive and significant effect on purchasing decisions and simultaneously has a significant effect. The decision to purchase organic fertilizer by respondents is not qualified concerning productivity.

Keywords

• Farmers
• quality perceptions
• attitudes perceptions
• purchasing decisions