Socio-demographic profile of organic food consumers in the Republic of Srpska

Abstract

The aim of this research is to determine the profile of organic food consumers in the Republic of Srpska according their socio-demographic characteristics and to analyse if there is a significant relation between consumer education level and intention to purchase organic food. For this purpose, a questionnaire was developed and a survey was conducted on a random representative sample. Consumers were segmented according to their purchase habits and a profile was developed for each segment. The results show that different socio-demographic characteristics partly determine each profile and that education level has a positive and low significant relation with intention to purchase organic food.

Keywords

• organic food
• consumer behaviour
• education
• socio-demographic profile
• the republic of srpska