智能科学与技术学报 (Sep 2023)
Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example
Abstract
YouTube is the international video website with the largest number of active users in the world, and it is also one of the main channels for Chinese film and television content to go global.Natural language processing technology was used to analyze the communication effect of Chinese realistic theme TV series on the YouTube platform.The factors affecting the communication effect of Chinese realistic theme TV series on YouTube could be found from different dimensions such as content, transmitter, and recipient.Then more works can be guided to accurately disseminate.It was found that the acceptance of overseas audiences to the work was affected by the type, content, team and translation of realistic TV series.The communication efficiency of Chinese realistic theme TV series on overseas platforms could be improved only by grasping user preferences, strengthening brand awareness, understanding channel characteristics and attaching importance to subtitle translation.The accurate and efficient dissemination of “Chinese-style modernization” stories on international video platforms could be realized.
