Australasian Accounting, Business and Finance Journal (Sep 2009)

What are you Really Drinking?

  • Iain Russell,
  • Stephen Gibb,
  • Lloyd Fermine,
  • Kendall Park

Journal volume & issue
Vol. 3, no. 3
pp. 5 – 7

Abstract

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This poster considers issues in the marketing of “Vitamin Water”.Issues considered include: social responsibility, health issues and marketing ethical issues.

Keywords