WESTERN CHARPATHIAN RURAL MOUNTAIN TOURISM MAPPING THROUGH CLUSTER METHODOLOGY

Abstract

Rural tourism from Western Carpathian Mountain was characterized in the last years by a low occupancy rate and a decline in tourist arrivals, due, beside of the direct effects of economic crises, to the remote location of mountain villages and to the low quality of infrastructure. For this reason we consider that the implementation of complex and integrated products based on tour thematic circuits represents a real opportunity to develop local rural tourism industry. The aim of this paper is to identify which is the best networking solution, based on clustering analysis. The Multidimensional Scaling Method and Hierarchical Cluster Method permitted us to demonstrate and identify the best way of clustering, and, in this way, the best route for a potential tour touristic circuit. Reported to the counties from which the villages take part, the identified cluster concentrate 57.7% of rural touristic accommodations and 65.0% of tourist arrivals, but it has an occupancy rate of only 5.9%. By implementing new complex touristic products we consider that can be assured a rise of this touristic dimension of the cluster and we propose more in depth studies regarding the profile of the potential customers.

Keywords

• commercialization
• price volatility
• supply chain
• vegetable