Consumer Protection Mechanisms from Information Pollution in the Digital Environment

Abstract

Information has shown to be the weapon on which global economic institutions depend, namely with the intensification of competition and the rapid technological development that the world is nowadays witnessing in light of the digital information revolution. Thus, lots of negative aspects came into sight from the use of such digital revolution on the consumer, most notably the information pollution as regards various products, the issue of which will be addressed in our present study, as we aim to shed light on the information pollution in the digital environment and its impact on the consumer behaviour, together with identifying the causes and risks thereof. In closing, we will bring to mind the mechanisms and the ways to protect the consumer from such type of pollution. We conducted a field study that included a sample of 305 interrogated individuals for consolidation purpose of the obtained results.

Keywords

• Information pollution
• Digital environment
• Electronic consumer protection