The informative purposes of social media updates shared by cybermedia with different media matrix. Analysis of ABC.es, RTVE.es, CadenaSER.com and Lainformacion.com

Abstract

This article examines how the Spanish cybermedia use Facebook and Twitter for their daily informative activity. Based on a content analysis –qualitative and quantitative variables–, this paper studies where the shared URLs link to, the relevance and the thematic profile of the news, and the probability of participation in each case. In addition, the selected sample helps to check if the media matrix influences the informative activity of online media on social platforms. This paper concludes how the socialized information works when it is published on Facebook and Twitter by cybermedia.

Keywords

• cybermedia
• media matrix
• online journalism
• facebook
• twitter
• social networks
• participation
• interactivity