Social Marketing in Health-related Settings with an Emphasis on the Role of Knowledge Brokers

Abstract

The role of the knowledge brokers as a human component has shown that by increasing human communication, there is a probability of changing behavior in the knowledge interpreters. The familiarity of knowledge brokers in health-related settings with the concepts of social marketing and gaining the skills to use it will result in favorable outcomes for promoting community health, collaboration, creating communication between stakeholders, facilitating collaboration, creating good knowledge products, and sharing information.  

Keywords

• Translational Medical Research
• Knowledge Management
• Social Marketing