Prekomeren ali podmeren turizem – primerjalna analiza ekonomske trajnosti slovenskega turizma

Abstract

The aim of this paper is to provide a comparative analysis of the scale of Slovenian tourism in terms of economic sustainability and to contribute to an economic and social consensus on the scale of tourism Slovenia needs and is willing to support. The main thesis is that Slovenian tourism is in a phase of unsustainable underturism, as it lags far behind its regional competitors in the main economic indicators of sustainable scale. Tourism growth brings both positive and negative economic impacts to a destination. In crowded destinations, overtourism becomes a negative development force, while in less developed destinations, undertourism does not have the power to fully activate the potential positive effects and become economically sustainable. The topic is relevant in the light of the current theoretical and practical discourse on overtourism. The paper assumes that the Austrian model is an example of sustainable tourism development and comparatively analyses the tourism volume indicators of both countries. The results suggest an increase in Slovenian tourism, but this requires a consensus among stakeholders on the growth and volume of tourism, which Slovenia does not yet have.

Keywords

• excessive tourism
• anti-tourism
• underturism
• unsustainable development
• scope of tourism
• tourism growth
• tourism quality