Університети і лідерство (Jun 2024)
Academic leadership in dimensions of popular science educational activities: the experience of the online media «Sumy Channel»
Abstract
The introduction of academic leadership is connected with the urgent problems of ensuring a scientific approach to the organization of military resistance, social and economic development of communities, and the further development of the educational sector. In this regard, the experience of the Sumy Channel online media was analyzed. The strategic aspects of such work are marked by the formulation of the goal in terms of the established activities of academic leaders from among the local educational community, the definition of issues, guiding policies and agreed actions. The stages of formation are specified and five principles of personal selection are defined: the presence of an active civic position, academicism, the ability to be an expert, readiness for public activity, awareness in the local context. The types of popular scientific content of the online media «SumyChannel» related to the tasks of implementing academic leadership are distinguished: philosophical issues (dominant type); content with socio-political, historical and economic issues, issues of physiology and psychology, which is directly related to the guiding doctrine of "growth points" for the entire academic group; videos with pupils and students; materials of university academic disciplines; project activity. The content of the rubrics was determined with the participation of the academic community and other experts and active people: "Bulletin of the Public Council", "Technologies of the Ukrainian Resistance", "Memory of fallen soldiers", activities of the Sports Club of Sumy State University. The main personalities who participated in the preparation of informational materials are also indicated. The organizational mechanisms of scientific and educational activities of the Sumy Channel online media are characterized in the context of the tasks of implementing academic leadership and increasing the popularity of the information resource: representation in social networks, Shorts technology, podcasting, macro-hacking. The prospects for the introduction of academic leadership on the Sumy Channel online media have been determined.
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