Language as an Influential Tool for Persuasion

Abstract

Persuasion is present in all human activities; people persuade each other while learning, working and socializing. Scholars representing different disciplines like communication, psychology and advertising came to a unanimous conclusion that persuasion is the intended human communication which is used to impact the autonomous judgements and actions of other people. The present article focuses on verbal language in persuasion found in a number of sources like the campaign on human rights by Council of Europe, journalistic article in Health Communication and in Federal Express TV commercial.

Keywords

• language of persuasion
• verbal communication
• tag questions
• speed of speech
• metaphor
• repetition