The Use of Anthropological Approach in Municipal Strategic Planning

Abstract

The article presents a theoretical concept of an anthropological approach in strategic municipal management as well as work of researchers in development of anthropological methodology in strategic management. Pursuing the aim to develop theoretical discourse, the results of the performed qualitative research which confirm the actuality of an anthropological approach and application possibilities in municipal strategic planning are presented.

Keywords

• strategic management
• applied anthropology
• anthropological approach