FACTORS AFFECTING THE DECISION OF FARMERS IN SELECTING WHITE PEPPER MARKETING CHANNELS

Abstract

The existence of a pattern of price fluctuations that is relatively pattern less throughout the year, causing the pepper commodity to be less attractive for farmers to be warehoused. The research objective was to analyze the factors influencing the decision of white pepper farmers in choosing the marketing channel of the warehouse receipt system in Bangka Belitung Islands Province. The study was conducted in Central Bangka Regency and Bangka Regency, Bangka Belitung Islands Province. The number of respondents of white pepper farmers in this study were 32 people chose non warehouse receipt system and 30 people chose warehouse receipt system. The sampling technique used was purposive sampling. Factors influencing the decision of white pepper farmers in choosing the marketing channel of the warehouse receipt system were analyzed using quantitative analysis using a binary logistic model. The results of the analysis showed that the age of the farmer, the education of the farmer, the experience of farmers in farming white pepper, land area, and the selling price of white pepper increased the chances of farmers in choosing marketing channels through the warehouse receipt system. The number of dependents and quality requirements reduced the opportunity for farmers to choose marketing channels through the warehouse receipt system.

Keywords

• Decision
• farmer
• marketing channels
• non-warehouse receipt system
• warehouse receipt system
• white pepper