The foundation of a nerve-based economy

Abstract

Selection and decision making is one of the most important current trends in economics theory. Neuroscience economics is a subset of behavioural economics that uses empirical evidence such as computational constraints, willpower, and greed to inspire new economic theories. It also studies different parts of the brain that analyse decision-making and reward information. The aim of this research is to draw a turning point in the development of the neuro-based economy by reviewing the literature and the method of reasoning and induction.

Keywords

• neuroscience economics
• interdisciplinary sciences
• decision making
• consumer behavior