Ekonomické aspekty práce s mladými návštěvníky českých operních domů a koncertů vážné hudby

Abstract

The present paper points out, that special approach to young audience could bring very specific advantages and benefits to organisations, which provide these special programs. At first it describes the level of crowdedness of performance of all Czech theatres, opera houses and at the concerts of classic music. Author than describes all programs of Czech opera houses for young audience and the same programs of Classical music festivals in Prague. He means that it would earn the organisations many benefits to offer empty seats to young auditorium instead of leaving them empty. Thanks to advertising and other effects connected with such programs this action could be profitable, mainly for the future of opera houses as well as for festivals of classical music.

Keywords

• music
• opera
• classic music
• concerts
• auditorium
• benefits