In this article, it is presented an exploratory research in which we analyzed the relationship between the construction of hegemonic masculinity and consumption of female prostitution. We have focused our attention on the experiences, attitudes and perceptions of young heterosexual men who have ever paid for sex. Following with a quantitative method of analysis, we conducted six semi-structured interviews with men between 18 to 35 years old. The analysis of the interviews shows the different demographic characteristics, such as, frequency of payment for sexual services, diversity of motivations, spaces where prostitutes are searched, opinions on prostitution and prostitutes. The main conclusions of this study are that the discourses of the interviewees reproduce gender stereotypes and gender sexual roles. And it is suggested that prostitution can be interpreted as a scenario where these men performance their hegemonic masculinity.