Research claims within the education industry: managing reflective practice

Abstract

The education industry is a far-reaching, innovative and rapidly evolving field of business. To ensure success and integrity in the education industry, organisations and companies strive to deliver high-quality products and services in an efficient and ethical manner. Education research plays an important part in the education industry by underpinning product and service developments, and through illustrating impact. Organisations and companies also share these research claims when marketing to potential customers and investors. However, there can sometimes exist a disjunction between those conducting research and those responsible for interpreting the research for the purpose of public dissemination. This article first investigates what constitutes an education research claim. The risks associated with such claims are then identified and a review process suggested so educational bodies can ensure accuracy and ethicality in their claims. Adopting a case study approach, educational claims-making is contextualised from the stance and perspective of a typical international awarding organisation.

Keywords

• research claims
• education management
• ethics
• marketing
• education research