FACTORS DETERMINING BOOK DEMAND AND ONLINE SALES

Abstract

This research is motivated by the growing interest of consumers in Bulgaria in purchasing their goods via the Internet. With the development of technology, online shopping is becoming increasingly preferred by consumers, owing to a number of advantages. This study aims to reveal consumers’ preferences when buying books online, as well as the right methods for building an online bookstore. The purpose of this study is to analyze consumer attitudes toward online book purchasing. To achieve this goal, it is necessary to perform the following tasks: Conducting a survey on user references; Analysis of Survey Results; Presentation of recommendations for creating an online bookstore.

Keywords

• e-commerce
• competitiveness
• bookstores