The Quintessence of the Concept of «Production Strategy» in a Circular Economy

Abstract

The formation and effective implementation of a strategy have become a key integral driving force and a constituent of the competitive long-term functioning of modern enterprises – as the main adaptive tool of their activities with regard to dynamic and unpredictable changes in environmental conditions. Changes and substantiation of adaptation measures within a specific strategy necessitates the closer definition of the substantive content of the concept of «strategy», types of strategies, process, methods, approaches, methods, and principles of strategy formation and implementation. Since the basis for solving the allocated problems is a substantiated specification of the content of a specific type of enterprise development strategy, then, accordingly, the purpose of the article is to closer define the essence of the concept of «production strategy», taking into account the existing approaches of scholars to its substantive content and conditions of functioning, priorities and prospects for the development of modern enterprises. The choice of consideration of the production strategy is due to dynamic and critical changes in the external environment, requiring the application of cardinal measures to adapt the production potential of the enterprise in question to the needs and capabilities of society. To achieve the set goal, using the methods of analysis, synthesis and abstraction, the definition of the concept of «production strategy» proposed by various scholars is researched. Using the comparison method, similar and distinctive features of the above interpretations are allocated. The expediency and necessity of using the allocated features for the interpretation of the production strategy of modern enterprises are characterized and described. Based on the results of the research, the prerequisites and basic principles that cause influence on the production strategy of modern enterprises and, accordingly, determine the content of this concept are outlined. The concept of «production strategy» is closer defined in accordance with the peculiarities of the functioning of modern enterprises and tendencies in the development of the world economy.

Keywords

• circular economy
• production strategy
• enterprise potential
• long-term program
• competitive advantages