The mediating role of competitive orientation in determining self-construal in unethical decision-making

Abstract

Purpose – The ethics literature has focused on the influence of self-construal dimensions on unethical decision-making. However, the literature is unclear about why these self-construal dimensions (Independent-self, Relational-self, Collective-self) impact differently on unethical decision-making. Based on the theory of cooperation and competition, this study empirically examines the mediating role of competitive orientation and addresses the theoretically unexplained question of why self-construal dimensions influence differently on unethical decision-making. Design/methodology/approach – Based on the deductive approach, a quantitative research study was conducted on the Sri Lankan banking industry because there have been many instances of unethical behavior reported in this sector lately. Data were collected from 305 bank branch managers using a structured survey questionnaire. Findings – The findings revealed that competitive orientation mediates the self-construal dimensions and explained that competitive orientation is one reason why independent-self, relational-self and collective-self influence differently on unethical decision-making. Originality/value – This paper addresses the unanswered question of why self-construal dimensions relate to unethical decision-making differently.

Keywords

• Self-construal
• Independent-self
• Relational-self
• Collective-self
• Unethical decision-making
• Competitive orientation