Adoption of Digital Payments for Travelers at Tourism Destinations

Abstract

The provision of digital payments in tourism destinations has developed into a value-added service. This research seeks to uncover the phenomenon of the adoption of digital payment technology by tourists in tourist destinations associated with their attitudes regarding perceptions of service quality and return visit interest. PLS-SEM analyses TAM dimensions, service quality, and digital payment user satisfaction in return visits to tourism destinations. Using data from 212 respondents, the study found that perceived ease of use of digital payments significantly influenced the perception of service quality. These relations significantly affect satisfaction, an antecedent of consideration for return visits to tourism destinations. Practically, this research provides the fact that digital payments can be a factor that strengthens visits for tourists. Destination managers need to integrate their payment operations into the digital system thoroughly.

Keywords

• digital payment
• tam
• tourist
• destination
• intention