Formation of brand-centric industrial enterprise management

Abstract

The article investigates the essence of brand-centric approach to industrial enterprise management. Analyzed of the concept of brand-centric management. Highlighted components of brand-centric management, analyzed the differences of brand-centric approach to management from the traditional approach. The principles and the mechanism of brand-centric management researched. The influence of corporate culture on the formation of industrial enterprise brand is investigated.

Keywords

• enterprise management system
• brand-centric enterprise management
• management mechanism
• management principles
• corporate culture