An analysis of selected aspects of international business in Slovak dairies in the EU framework

Abstract

This paper deals with an assessment of current trends in the dairy industry in Slovakia with emphasis on quality of milk products and their placement in the foreign markets. The analysis has shown that for the analysed enterprises more important stimuli exist for involvement into international business. Much greater weight is attached to regular orders from abroad, as it is supposed that they bring guaranteed sales of dairy products in foreign markets. At the same time out of 22 interviewed businesses, 15 said that business contacts of the management were helpful in establishing themselves in the international environment.

Keywords

• dairy
• milk products
• international business
• European Union
• Slovakia