Framework of Business Intelligence and Analysis Based on Data Fusion

Abstract

The emergence of business intelligence and analytics(BI&A) 3.0 and the broadening application scenarios of information fusion enhance the importance of data fusion in the business intelligence.More and more researches in the fields of economy,finance and management use the idea and methods of fusion,and the application of data fusion in these fields shows characteristics different from the traditional information fusion.Considering the concepts of information fusion and BI&A,this paper puts forward the new connotation of BI&A based on the perspective of data fusion under the background of multi-source and heteroge-neous big data,highlighting the importance of data fusion in BI&A.In addition,the paper constructs the fusion framework of ‘data,information and knowledge’ for BI&A based on WSR system methodology,so that the data fusion can be better applied in the fields of economy,finance and management.It provides scientific basis for acquiring knowledge from massive multi-source and heterogeneous data,and is beneficial to the development and implementation of a more effective business intelligence system.

Keywords

• business intelligence|data fusion|multi-source and heterogeneous data