Confusion and Consequences: The power of 'We'

Abstract

Business education is still driven by individualistic cultures (the ‘I’), which provides the sociocultural container for what education is and can be. Paradoxically, the pandemic’s drive towards online collaborative working is a stark reminder of alternatives (the ‘we’). This thought piece calls for a deeper re-examination and emphasis on the ‘we’ as a basis for educational development.

Keywords

• Business education
• cultures
• collaboration
• team working
• individual engagement