Performance Measurement of Vietnamese Publishing Firms by the Integration of the GM (1,1) Model and the Malmquist Model

Abstract

Background: In the new technology context, the publishing industry cannot continue to maintain its business operations and to develop relying solely on traditional product offerings, such as books, magazines, and newspapers. There needs to be an expansion into innovative products, such as e-books, micro-publishing, and websites.

Keywords

• vietnamese publishing firms
• gm(1,1) model
• malmquist model
• production efficiency
• g17
• n25
• p34