National Peculiarities of Business in the Market of Mobile Commerce of Russia

Abstract

Small mobile commerce businesses, due to their flexibility and mobility, are able to adapt to the changing environmental conditions and form new lines of business in accordance with the challenges of the time. Mobile commerce is a continuation of e-commerce, the translation of e-commerce into mobile forms. Forms of realization of the essence of mobile commerce are diverse. Mobile commerce allows people to transfer the entire information flow to users’ mobile phones, giving users complete freedom of movement. The article describes the objects and carried out the classification of the subjects of mobile commerce. National peculiarities of entrepreneurship in the Russian mobile commerce market are revealed.

Keywords

• entrepreneurship
• entrepreneurial activity
• mobile commerce
• national characteristics
• digital economy
• patriotism
• mobile users
• internet
• internet environment