EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM

Abstract

The approaches to assessing the cost-effectiveness of marketing campaigns,the economic effect of the implementation in the organization of the marketing information system (MIS) are analyzed. The problems of assessment of investmentsin MIS are submitted.

Keywords

• маркетинг
• маркетинговые кампании
• маркетинговая информационная система
• инвестиции в маркетинг
• рыночный риск
• информационные технологии
• marketing
• marketing campaigns
• marketing information system
• investment in marketing
• market risk
• information technologies