Using digital to develop the market for refurbished products

Abstract

Back Market is a pioneering online marketplace for refurbished electronic devices and household appliances. Operating in the USA and several European countries, Back Market has designed a digital platform that helps put buyers, refurbishers and sellers of refurbished devices in touch with each other. The Back Market platform fosters the creation of new sectors of the circular economy, which in turn help promote the emergence of more responsible consumer habits.Aside from its commercial activities, Back Market is also committed to being a socially and environmentally responsible actor, evaluating the social and environmental impact of selling refurbished products, whether in terms of job creation or the reduction of greenhouse gas emissions.