Interpretation of cultural heritage. The case of Andalusia

Abstract

The article touches upon the elements of the “competitive identity” of Spain – culture and tourism. Representation of a cultural heritage provides the image and development of Spain. Cultural heritage includes tangible and intangible culture, that are inherited from past generations, maintained in the present and preserved for the benefit of future generations. The public of cultural tourism is growing/ The art of interpretation of cultural heritage is not just to give information, but to connect emotionally with its public.

Keywords

• cultural heritage
• image
• competitive identity
• heracles
• al ándalus
• spanish romanticism