Cuadernos.info (Jun 2009)
Who Helps Berlusconi win general elections? Political Communication in Italian entertainment shows
Abstract
The present study is based on the hypothesis that the viewer/elector might consume political information even when watching family-targeted entertainment shows featuring lively discussions, interviews to celebrities, music and quizzes. What’s more, by focusing on such urgent issues, these programs might affect the viewer’s political behavior thus helping a candidate to the detriment of his opponent. In Italy this kind of program is represented by two Sunday shows: Domenica in and Buona Domenica. Therefore hypothesis will be validated through the analysis of four installments of this programs aired in April 2008, at the time of the electoral campaign.
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