PUBLIC INFORMATION SYSTEM AS THE MEANS OF SOCIAL AND POLITICAL COMMUNICATION

Abstract

Goal: To detect the state of communications between municipal authorities and the population; to devise recommendations on creating public information system to improve communications between municipal authorities and the population.Methods: The study is based on the results of opinion poll ‘Information Needs of the Population of Gubkinskiy Urban District’ conducted in Gubkinskiy urban district in 2010, which included:- a questionnaire survey (a representative sample, based on three criteria – type of settlement, sex, age, n=600 of respondents, standard sampling error did not exceed 4.5%);- a survey of experts (the group of experts included municipal employees, who work with public information system, n=50 respondents).Results: The author suggests a model of public information system for managing a municipal entity and improving communications between the authorities and the population.Scope of application: The results can be used by analytical subdivisions of local authority departments; in special-purpose programmes to improve public information systems of municipal government; in designing academic courses for university students majoring in State and Municipal Management.DOI: http://dx.doi.org/10.12731/2218-7405-2013-8-39

Keywords

• public information system of municipal government, informational interaction, political communications, population’s information awareness