THE ROLE OF GASTRONOMY TOURISM ON REVISIT AND RECOMMENDATION INTENTIONS: THE MEDIATION ANALYSIS OF TOURIST SATISFACTION

Abstract

Gastronomy tourism plays a very important role in a country's economy. Gastronomy tourism has been proven to have a positive impact on competitive dynamics and the long-term viability of a destination, as well as the local economy and regional development. Therefore, this study aims to examine the influence of gastronomic tourism on tourist satisfaction. Apart from that, this study also tested the influence of tourist satisfaction on revisit intention and recommendation intention. This study involved 462 domestic tourists in Surabaya. Data were analyzed using Structural Equation Modeling (SEM) analysis with SmartPLS. This study reveals that the quality of gastronomy tourism influences tourist satisfaction and will ultimately encourage potential revisit intention and recommendation intention for tourists to visit gastronomy tourism. Other findings show that tourist satisfaction mediates the effect of gastronomy tourism quality on tourists' revisit intention and recommendation intention to visit gastronomy tourism. The results of this study provide important implications for gastronomy tourism businesses to build tourist satisfaction by improving the quality of gastronomy tourism. By paying attention to and improving the quality of gastronomy tourism, a country can build a positive image, increase competitiveness and support economic growth through a sustainable tourism industry.

Keywords

• gastronomy tourism
• tourist satisfaction
• destination loyalty
• revisit intention