Food delivery apps and the digital market: A case study of the Ifood.com company from the information economy perspective

Abstract

Based on the theoretical framework of Information Economics, this work aims to analyze the food delivery market by applications. Specifically, it is intended to examine the main factors that explain the performance of food delivery applications through a qualitative, exploratory and analytical technical procedure, having as methodological basis the case study of the company Ifood.com - Agência de Restaurantes Online S.A.The study concludes that certain strategies practiced by the company, as well as those of its competitors, find scientific support in the dynamics of microeconomic theory. Furthermore, the company's management model partially explains its performance, minimizing daily risks and reducing information asymmetry.

Keywords

• Economia da Informaçã
• Ifood
• App
• Delivery