Staying Connected: Best Practices for Online Marketing and Outreach

Abstract

In spring 2020, US universities were forced to transition to online learning and libraries were challenged to continue supporting their campuses in a completely online environment. The Liaison Services Department at the University of Houston first took a collaborative approach to this challenge, gathering ideas and suggestions into a best practices document for online outreach. Second, members investigated a variety of tools as they worked remotely, ultimately selecting tools to successfully support the university community via online outreach. This article describes a case study covering the process of creating best practices and investigating communications tools, which could be useful for academic libraries seeking new ways to do outreach in a constantly changing environment.

Keywords

• outreach best practices
• collaborative outreach
• virtual learning tools
• online outreach
• communications tools