Prosumer: the slow decline of the active Internet consumer?

Abstract

Abstract An Internet prosumer is a consumer who, thanks to technological development, has gained the functions of a producer of Internet resources. The aim of the article is to forecast of changes (decline) of modern internet prosumer. Material and methods Critical analysis of the literature on the subject. Observation. Elements of the scenario method Results Many assumed that access to new technologies would be a factor in the increase in the number of prosumers on the Internet. However, a creative approach to online content has become more important. It has become more important whether a person is able to develop an active approach to Internet content, rather than focusing on passively reproducing, duplicating and copying Internet resources. Conclusions We are facing the real disappearance of the Internet prosumer. Moreover, we face an even greater challenge - maintaining our creativity in the face of the development of another technology, artificial intelligence.

Keywords

• internet
• network
• prosumer
• consumer
• influencer