Promoting media literacy: Lithuanian students' experience

Abstract

Media literacy is rich and multifaceted (Rosenbaum et al., 2008). Existing literature underscores the importance of promoting media literacy. Media literacy education aims to help young people who are active media consumers improve their interpreting and judging skills and become independent media producers, as well as develop a critical understanding and active participation (Aydemir, Demirkan, 2021). The research attempts to provide documentation of implementing media literacy education in one university community. It focuses on presenting quantitative and qualitative data to gain insights into how particular instructional practices and curricula may help develop students' media literacy comprehension. The case study of implementing media literacy education at a local setting (university) showed that students were highly satisfied with the learning experience. Research results showed that most students could recommend including media literacy subjects in other study programs, defined many gained skills, positively evaluated the topics and recognized the importance of media literacy education.